Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising campaigns, lead client strategy conversations, and develop direct-response copy and creative strategies in a remote environment.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and testing priorities while preparing performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, while managing budgets and creative testing
• Write direct-response ad copy and video sales letter scripts, developing new creative hypotheses based on performance data

Required qualifications

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility
• Proven ability to manage multiple client accounts and lead strategy conversations
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation
• Experience developing and testing creative concepts and messaging