Senior Paid Media Strategist

Job Summary

Owning client performance and strategy, the full-time Senior Paid Media Strategist will manage a portfolio of accounts, optimize Meta campaigns, and develop direct-response copy and creative strategies while working remotely.

Key responsibilities

• Lead client conversations and prepare bi-weekly performance reports to drive strategy and retention
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Write direct-response ad copy and scripts, developing creative testing strategies based on performance data

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven ability to manage multiple client accounts and lead strategic conversations
• Strong direct-response copywriting skills, including experience with ad copy and video scripts
• Experience with conversion tracking, pixels, and marketing automation tools
• Demonstrated success in managing campaigns towards defined performance targets