Senior Paid Media Strategist

Job Summary

Experienced performance marketers will find a full-time remote opportunity as a Senior Paid Media Strategist, responsible for managing client accounts, optimizing Meta campaigns, and developing direct-response copy while ensuring client retention and performance improvement.

Key responsibilities

• Own a portfolio of client accounts, leading strategy discussions and managing performance metrics
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Write direct-response ad copy and video sales letter scripts while collaborating on creative strategies

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven experience managing multiple client accounts and leading strategy conversations
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience with conversion tracking, pixels, and marketing automation tools
• Ability to analyze performance data and develop actionable strategies for improvement