Senior Paid Media Strategist

Job Summary

Experienced performance marketers will find a full-time remote opportunity as a Senior Paid Media Strategist, responsible for managing client accounts, leading strategy discussions, optimizing Meta campaigns, and developing direct-response copy and creative strategies.

Key responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact, leading bi-weekly performance discussions
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking while monitoring performance metrics
• Write direct-response ad copy and video sales letter scripts, developing creative strategies based on performance data

Required qualifications

• 5+ years of hands-on paid media experience with a focus on Meta advertising
• Proven ability to manage multiple client accounts and lead strategic conversations
• Strong direct-response copywriting skills, including experience with ad copy and video scripts
• Experience in developing and testing creative concepts and messaging strategies
• Familiarity with conversion tracking, pixels, and basic marketing automation