Senior Paid Media Strategist

Job Summary

To support a growing performance marketing agency, the full-time Senior Paid Media Strategist will manage a portfolio of client accounts, leading strategy and performance across Meta advertising while working remotely.

Key responsibilities

• Own client relationships and lead bi-weekly strategy calls, translating performance data into actionable insights
• Build, launch, and optimize Meta campaigns focused on lead generation, monitoring performance against key acquisition metrics
• Write direct-response ad copy and video sales letter scripts, developing creative strategies based on performance data

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven experience managing multiple client accounts and leading strategy conversations
• Strong direct-response copywriting skills for ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation
• Ability to diagnose performance issues and develop strategic solutions