Senior Paid Meta Ads Specialist

Job Summary

To support the University's mission, the remote Senior Paid Meta Ads Marketing Specialist will manage and optimize paid social media marketing campaigns, focusing on lead generation through Meta platforms while ensuring continuous improvement and performance reporting.

Key responsibilities

• Set up and manage paid Meta ads campaigns, including Facebook and Instagram placements and remarketing efforts
• Monitor lead volumes and ad spends, making adjustments to maximize lead flow and establish monthly lead goals
• Generate new video ads and copy recommendations monthly, implementing approved strategies to enhance campaign performance

Required qualifications

• 2+ years of experience running paid ad campaigns on Meta platforms, with a focus on lead generation
• Certifications in Meta platforms are preferred
• Deep knowledge of bidding strategies and audience optimization for lead generation
• Experience with ad optimization and testing strategies for continuous improvement
• Strong organizational skills and the ability to manage multiple tasks in a collaborative environment