Senior Paid Search Strategist

Job Summary

To drive online visibility and conversions for clients, the full-time Senior Paid Search Strategist will develop and execute strategic SEM campaigns, analyze performance data, and maintain client communication in a fully remote role based in the United States.

Key responsibilities

• Develop and execute SEM strategies aligned with client objectives, including keyword research and budget management
• Create, optimize, and manage PPC campaigns on platforms like Google Ads, focusing on ad copy and landing page optimization
• Monitor campaign performance, generate reports, and provide insights for continuous improvement

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
• Proven experience (typically 5+ years) in managing Search, Shopping, and Performance Max campaigns
• Certification in Google Ads and other relevant digital advertising platforms
• Marketing Agency experience required
• Strong analytical skills and proficiency in data analysis tools