Senior Paid Search Strategist

Job Summary

To drive online visibility and conversions for clients, the full-time Senior Paid Search Strategist will develop and execute strategic SEM campaigns remotely, collaborating with digital health and e-commerce clients while analyzing data and optimizing performance.

Key responsibilities

• Develop and execute SEM strategies aligned with client objectives, including keyword research and budget management
• Create, optimize, and manage PPC campaigns across various platforms, focusing on ad copy and landing page performance
• Monitor campaign performance, generate reports, and provide insights for continuous improvement while maintaining client communication

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
• Proven experience (typically 5+ years) in managing Search, Shopping, and Performance Max campaigns
• Certification in Google Ads and other relevant digital advertising platforms
• Marketing Agency experience required
• Strong analytical skills and proficiency in data analysis tools