Senior Paid Search Strategist

Job Summary

Driving strategic SEM campaigns for enterprise clients, the full-time Senior Paid Search Strategist will develop and execute plans to enhance online visibility, manage PPC campaigns, and analyze performance metrics, all while working remotely from the United States.

Key Responsibilities

• Develop and implement SEM strategies aligned with client objectives, including keyword research and budget management
• Create, optimize, and manage PPC campaigns on platforms such as Google Ads and Bing Ads, focusing on ad copy and landing page optimization
• Monitor campaign performance, generate reports, and provide insights for continuous improvement to clients

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
• Proven experience (typically 5+ years) in managing Search, Shopping, and Performance Max campaigns at an enterprise level
• Certification in Google Ads and experience with digital advertising platforms
• Experience in a marketing agency environment
• Strong analytical skills and proficiency in data analysis tools