Senior Paid Search Strategist
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Job Summary
To drive innovative paid search strategies, the full-time Senior Paid Search Strategist will manage campaigns, optimize performance, and collaborate with cross-functional teams in a remote capacity.
Key responsibilities
- Develop and implement comprehensive paid search strategies for direct-to-consumer clients
- Analyze campaign performance data to identify trends and optimize ad spend for maximum ROI
- Collaborate with creative teams to ensure alignment of messaging and branding across campaigns
Required qualifications
- 5+ years of experience in paid search marketing, preferably in a DTC environment
- Proficiency in Google Ads, Bing Ads, and analytics platforms
- Strong understanding of keyword research, ad copywriting, and bid management strategies
- Experience with A/B testing and performance optimization techniques
- Ability to work collaboratively in a remote team setting
Complete Job Description
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