Senior Paid Search Strategist

Job Summary

As a fully remote Senior Paid Search Strategist, the candidate will develop and execute strategic SEM campaigns to enhance online visibility and drive conversions for enterprise-level clients, leveraging data analysis and industry best practices.

Key responsibilities

• Develop and implement SEM strategies aligned with client objectives, including keyword research and campaign management
• Create and optimize PPC campaigns across various platforms, ensuring effective ad copy and landing page performance
• Monitor campaign performance, generate reports, and provide insights for continuous improvement and client communication

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
• 5+ years of experience in managing Search, Shopping, and Performance Max campaigns for enterprise-level e-commerce
• Certification in Google Ads and experience with other digital advertising platforms
• Strong analytical skills with proficiency in data analysis tools
• Marketing agency experience is required