Senior Paid Social Specialist

Job Summary

To support a growing team, the full-time Senior Paid Social Specialist will build, launch, and optimize complex ad campaigns across major social platforms, while collaborating on media planning and delivering performance insights remotely.

Key responsibilities

• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
• Manage campaign budget pacing and execute bid adjustments as needed, while performing quality assurance on campaigns
• Deliver weekly and ad hoc reporting, providing insights and recommendations based on campaign performance data

Required qualifications

• 3+ years of paid social buying experience across multiple platforms such as Meta, TikTok, Snapchat, Pinterest, or YouTube
• Experience activating paid social campaigns across awareness, consideration, and conversion objectives
• Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel, with pivot table experience preferred
• Proven ability to manage multiple projects while meeting deadlines and maintaining attention to detail
• Certifications in digital marketing and/or social media strategy are a plus, such as Meta Blueprint or Google Analytics Certification