Senior Paid Social Specialist

Job Summary

To drive customer acquisition and engagement, the full-time Senior Paid Social Specialist will manage and optimize digital media campaigns, focusing on paid social strategies while collaborating with cross-functional teams in a remote work environment.

Key responsibilities:

• Manage end-to-end execution of paid social campaigns, including setup, targeting, optimization, and performance reporting
• Develop campaign strategies aligned with business objectives and monitor performance to identify improvement opportunities
• Analyze campaign performance metrics and translate results into actionable insights for marketing stakeholders

Required qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field with 5+ years of marketing experience, including 3-4 years in Paid Social
• Strong hands-on experience managing paid social campaigns across platforms such as Meta, Reddit, Pinterest, and TikTok
• Understanding of digital marketing measurement methodologies, including attribution and incrementality testing
• Demonstrated ability to analyze campaign performance and develop actionable recommendations
• Strong Excel and analytical skills, with a disciplined approach to campaign QA and documentation