Senior Paid Social Specialist

Job Summary

Driving the paid social strategy, the full-time Senior Paid Social Specialist will manage Meta and TikTok campaigns, oversee creative execution, and optimize budget allocation to achieve aggressive growth targets in a remote setting.

Key responsibilities

• Own and optimize paid social campaigns on Meta and TikTok, including budget allocation and performance tracking
• Lead the creative process by collaborating with the creative team, maintaining a testing calendar, and managing creative fatigue
• Develop and implement audience strategies and measurement frameworks to ensure high-quality lead generation and campaign effectiveness

Required qualifications

• 5+ years of experience managing paid social campaigns at scale in a direct-response or lead-generation context
• Proven track record of managing at least $500,000 in monthly paid social spend, with a preference for experience exceeding $1 million
• Hands-on experience with both Meta Ads and TikTok Ads, including Conversions API and TikTok Events API implementation
• Experience in sourcing and managing influencer partnerships, with a focus on performance metrics
• Strong understanding of financial services advertising policies on Meta and TikTok