Senior Performance Marketer

Job Summary

Leading creative strategy and testing for a portfolio of high-priority markets, the full-time Senior Performance Marketer will manage Universal App Campaigns (UAC), Performance Max (PMax), Google Ads, and Apple Search Ads, focusing on driving efficient customer acquisition and scaling campaigns in a remote environment.

Key responsibilities

• Own and execute creative strategy, testing, and velocity across UAC and PMax, ensuring alignment with growth objectives
• Build and manage a high-cadence creative testing program, collaborating with the creative team to launch new concepts and analyze performance
• Track performance metrics and provide strategic recommendations to enhance campaign effectiveness and efficiency

Required qualifications

• 5-8 years of hands-on experience in paid search, particularly with Google Ads, ASA, and UAC
• Proven track record of scaling campaigns and optimizing for CAC/LTV goals across multiple geographies
• Deep understanding of app install campaigns and app lifecycle optimization
• Experience using AI tools to enhance campaign management and creative production
• Strong cross-functional collaboration skills with analytics, product, and creative teams