Senior Performance Marketing Manager

Job Summary

Owning the end-to-end paid acquisition program, the full-time Senior Performance Marketing Manager will manage channel strategy, campaign execution, and budget allocation remotely, while also launching new channels and driving creative strategy.

Key responsibilities

• Own the paid channel mix and budget allocation, monitoring qualified-lead delivery and adjusting strategies as needed
• Manage hands-on campaign execution in platforms like Google Ads and Meta, focusing on audience strategy and structured testing
• Launch new marketing channels and develop creative strategies in collaboration with creative partners, ensuring effective measurement frameworks are in place

Required qualifications

• 7+ years of experience in performance marketing or digital media buying, with a focus on paid search and paid social campaigns
• Proven track record of managing and scaling paid acquisition against CAC, CPA, or cost-per-qualified-lead goals with significant media budgets
• Deep expertise in Google Ads and/or Meta campaign management, including audience management and creative testing
• Experience in setting strategy for external media agencies and transitioning work in-house
• Strong analytical skills with proficiency in SQL and product analytics tools for interpreting channel and funnel data