Senior Performance Marketing Manager

Job Summary

Hands-on and data-driven, the remote Senior Performance Marketing Manager will own paid acquisition strategies, manage Meta/Facebook Ads and Google Ads, and build a disciplined experimentation program to drive customer growth.

Key responsibilities

• Manage end-to-end paid acquisition campaigns, including strategy, execution, and optimization based on customer acquisition results
• Develop and prioritize a disciplined experimentation program to test creative, messaging, and audience strategies
• Connect marketing efforts to business outcomes by collaborating with sales to analyze lead quality and campaign effectiveness

Required qualifications

• 7+ years of hands-on performance marketing experience with large paid media budgets
• Deep expertise in Meta/Facebook Ads and Google Ads, along with high proficiency in HubSpot
• Strong background in experimental design and statistical analysis, including A/B testing
• Practical experience using AI tools for data analysis and workflow automation
• Technical resourcefulness in working with complex datasets and troubleshooting marketing tools