Senior Performance Marketing Manager

Job Summary

Hands-on and data-driven, the full-time Senior Performance Marketing Manager will scale paid acquisition efforts, manage Meta/Facebook Ads and Google Ads, and develop disciplined experimentation programs while working remotely.

Key responsibilities

• Own and manage paid acquisition strategies, including budget allocation and optimization across Meta/Facebook Ads and Google Ads
• Build and prioritize a disciplined experimentation program to test creative, messaging, and landing pages, documenting insights for future iterations
• Connect marketing efforts to business outcomes by collaborating with sales to analyze lead quality and campaign effectiveness

Required qualifications

• 7+ years of hands-on performance marketing experience with large paid media budgets
• Deep expertise in Meta/Facebook Ads and Google Ads, along with high proficiency in HubSpot
• Strong experimental and statistical judgment with extensive experience in A/B testing
• Demonstrated practical AI fluency using AI-assisted tools for data analysis and workflow automation
• Technical resourcefulness in working with complex datasets and troubleshooting marketing workflows