Senior Performance Marketing Specialist
Job Summary
To drive impactful marketing campaigns, the full-time Senior Performance Marketing Specialist will manage paid social and video acquisition strategies across Meta, TikTok, and YouTube, utilizing AI tools for creative testing and performance measurement in a remote work environment.
Key responsibilities
- Run day-to-day paid social and video campaigns, optimizing against incrementality KPIs
- Plan and execute the creative testing roadmap, including writing briefs and launching tests
- Leverage AI tools for strategic research and operations, partnering with the AVP of Growth to enhance workflows
Required qualifications
- 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads
- Experience with incrementality and/or MMM to measure true lift or causal performance
- Proficiency in performance data analysis, including pivot tables and dashboards
- Fluency in AI tools for marketing applications, demonstrating practical use in daily workflows
- Strong ability to communicate performance results clearly to diverse audiences
Complete Job Description
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