Senior Product Manager
Job Summary
Driving member activation in a remote environment, the full-time Senior Product Manager will lead a cross-functional team to enhance engagement by optimizing the activation funnel, shaping incentive structures, and developing messaging strategies across various channels.
Key responsibilities
- Lead the Activation Pod to increase the share of marketable members who complete a first visit
- Own the Activation roadmap, including improvements to key capabilities that drive member engagement
- Shape messaging and channel strategy in collaboration with marketing to enhance outreach effectiveness
Required qualifications
- 5+ years of product management experience, preferably in growth, activation, or lifecycle marketing
- Proven track record of improving funnel metrics through experimentation
- Hands-on experience with messaging channels and knowledge of consent and privacy regulations
- Strong analytical skills and experience with analytical tooling
Complete Job Description
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