Senior Product Manager

Job Summary

Owning the conversion journey from ad click to first purchase, the full-time Senior Product Manager will develop and execute a comprehensive conversion rate optimization strategy for paid traffic in a remote-friendly environment.

Key responsibilities

• Manage the full-funnel CRO roadmap to achieve registration and paid-subscription targets
• Design and run A/B and multivariate tests across various customer touchpoints, ensuring data integrity and effective reporting
• Collaborate with Growth Product and Marketing leadership to create a multi-channel acquisition testing strategy tailored to audience segments

Required qualifications

• 6 to 8+ years in product management, growth, or CRO, with at least 3 years focused on consumer websites or acquisition funnels
• Proven track record of driving conversion gains through experimentation in fintech or high-growth B2C environments
• Strong expertise in paid marketing and landing page strategy, including understanding of funnel stages
• Hands-on experience with Optimizely or similar platforms for designing and managing tests
• Proficient in analytics tools such as SQL, Mixpanel, or GA4, with strong analytical skills