Senior Product Marketing Manager

Job Summary

To support a growing product line, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, managing branding, positioning, and retail expansion in a remote work environment.

Key responsibilities

• Build and own the go-to-market strategy for each new product, including target audiences and channel activation
• Conduct customer and market research to identify needs, trends, and competitive opportunities
• Lead product launches from strategy through execution, ensuring timely delivery of all components

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred
• 5+ years of experience in product marketing or go-to-market roles, particularly in retail and DTC environments
• Proven track record of end-to-end product launches, including pricing and commercial strategy development
• Experience in shaping pricing, margin, and unit economics, with strong analytical skills
• Familiarity with regulatory and health claims in the femtech or healthcare sectors is a plus