Senior Product Marketing Manager
Job Summary
To support a growing hormonal health company, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, including branding, positioning, and retail expansion, while working remotely with flexible hours.
Key responsibilities
- Build and own the go-to-market strategy for new products, including target audiences and activation across DTC and retail
- Conduct customer and market insights research to identify needs, trends, and competitive whitespace
- Lead product launches from strategy through execution, ensuring timely delivery of all launch-related deliverables
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
- 5+ years of experience in product marketing, brand, or GTM roles, preferably in CPG, healthcare, or femtech
- Proven track record of owning end-to-end product launches, including retail GTM strategies
- Experience shaping pricing, margin, and unit economics for product launches
- Ability to interpret data and make data-driven decisions effectively
Complete Job Description
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