Senior Product Marketing Manager
Job Summary
Experienced marketers will find a remote opportunity as a Senior Product Marketing Manager focused on executing go-to-market strategies and translating customer insights for the Grades 6-12 English Language Arts (ELA) portfolio.
Key responsibilities
- Partner with the Director to develop and implement end-to-end go-to-market strategies, ensuring effective positioning and messaging
- Translate market research and customer insights into marketing strategies and value propositions that meet customer needs
- Collaborate with cross-functional teams to represent the voice of the customer and inform product roadmap decisions
Required qualifications
- 5 to 7 years of experience in Marketing Communications, Product Marketing, or a related field, preferably in K-12 education publishing
- Bachelor's degree in Education, Marketing, Communications, or a related field
- Proven experience in designing and executing effective go-to-market strategies
- Knowledge of the K-12 intervention and alternative core market is preferred
- Experience with Salesforce.com is preferred
Complete Job Description
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