Senior Product Marketing Manager

Job Summary

To support a growing product line, the full-time Senior Product Marketing Manager will create and own go-to-market strategies for new product launches, focusing on branding, positioning, and retail expansion in a remote work environment.

Key responsibilities

• Build and own the go-to-market strategy for new products, including audience targeting, positioning, messaging, and activation across DTC and retail
• Conduct customer and market research to identify needs, trends, and competitive opportunities
• Lead product launches from strategy through execution, ensuring alignment among stakeholders and timely delivery of all launch components

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing, brand, or go-to-market roles, ideally in retail and D2C/omnichannel environments
• Proven track record of owning end-to-end product launches, including positioning and branding
• Experience leading retail go-to-market strategies and developing trade marketing assets
• Able to interpret data and make data-driven decisions regarding pricing and commercial strategy