Senior Product Marketing Manager
Job Summary
To support innovative product launches, the full-time Senior Product Marketing Manager will create and own go-to-market strategies, define product positioning, and lead retail expansion efforts in a remote work environment.
Key responsibilities
- Build and own the go-to-market strategy for new products, including target audiences and launch sequencing
- Conduct customer research and market analysis to identify needs and competitive opportunities
- Lead product launches from strategy through execution, ensuring timely delivery of all project components
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
- 5+ years of experience in product marketing, brand, or go-to-market roles, preferably in retail and D2C/omnichannel
- Proven track record of end-to-end product launches, including pricing and commercial strategy development
- Experience leading retail go-to-market initiatives and developing trade marketing assets
- Able to interpret data and make data-driven decisions to optimize product performance
Complete Job Description
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