Senior Product Marketing Manager

Job Summary

To support a growing femtech company, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, focusing on branding, positioning, and retail expansion in a remote work environment.

Key responsibilities

• Build and own the go-to-market strategy for new products, including audience targeting, messaging, and launch sequencing
• Conduct customer and market research to identify needs, trends, and competitive opportunities
• Lead product launches from strategy through execution, ensuring alignment and timely delivery of all components

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing, brand, or go-to-market roles, preferably in retail and D2C/omnichannel environments
• Proven track record of managing end-to-end product launches, including retail go-to-market strategies
• Strong ability to shape pricing and commercial strategies, supported by data analysis
• Experience with regulatory and health claims, particularly in femtech or healthcare is desirable