Senior Product Marketing Manager

Job Summary

To support a growing product line, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, managing branding, positioning, and retail expansion in a remote environment.

Key responsibilities

• Build and own the go-to-market strategy for new products, including target audiences, positioning, messaging, and channel strategy
• Conduct customer research and market analysis to identify needs, purchase drivers, and competitive opportunities
• Lead product launches from strategy through execution, ensuring alignment among stakeholders and timely deliverables

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing or GTM roles, preferably in retail and D2C/omnichannel environments
• Proven track record of owning end-to-end product launches, including branding and commercial rollout
• Experience leading retail GTM strategies and developing trade marketing and in-store assets
• Ability to interpret data and make data-driven decisions related to pricing and commercial strategy