Senior Product Marketing Manager
Job Summary
To support a growing product line, the full-time Senior Product Marketing Manager will create and own go-to-market strategies for new product launches, driving branding, positioning, and commercial strategy in a remote work environment.
Key responsibilities
- Build and own the go-to-market strategy for new products, including target audiences, messaging, and channel activation
- Conduct customer and market research to identify needs, trends, and competitive opportunities
- Lead product launches from strategy through execution, ensuring all deliverables are aligned and ready on time
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
- 5+ years of experience in product marketing or go-to-market roles, preferably in retail and D2C/omnichannel environments
- Proven track record of end-to-end product launches, including positioning, branding, and commercial rollout
- Experience leading retail go-to-market strategies and developing trade marketing assets
- Strong analytical skills to interpret data and make data-driven decisions
Complete Job Description
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