Senior Product Marketing Manager
Job Summary
To support a growing product line, the full-time Senior Product Marketing Manager will create and own go-to-market strategies for new product launches, focusing on branding, positioning, and retail expansion in a remote work environment.
Key responsibilities
- Build and own the go-to-market strategy for each new product, including target audiences and activation across DTC and retail
- Conduct customer research and market analysis to identify needs and competitive opportunities
- Lead product launches from strategy through execution, ensuring timely delivery of all project components
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
- 5+ years of experience in product marketing, brand, or GTM roles, preferably in retail and D2C/omnichannel
- Proven track record of managing end-to-end product launches
- Experience with retail GTM strategies and developing trade marketing assets
- Able to analyze data to inform decision-making and commercial strategy
Complete Job Description
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