Senior Product Marketing Manager

Job Summary

To support a growing product line, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, including branding, positioning, and retail expansion, while working remotely with flexible hours.

Key responsibilities

• Build and own the go-to-market strategy for new products, including target audiences and activation across DTC and retail
• Identify customer needs and market trends through research and data analysis to inform product positioning
• Lead product launches from strategy through execution, ensuring timely delivery of all launch-related tasks

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred
• 5+ years of experience in product marketing, brand, or go-to-market roles, preferably in retail and D2C/omnichannel
• Proven track record of owning end-to-end product launches, including branding and commercial rollout
• Experience leading retail go-to-market strategies and developing trade marketing assets
• Able to interpret data and make data-driven decisions regarding pricing and commercial strategy