Senior Product Marketing Manager

Job Summary

To support a growing femtech company, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, managing branding, positioning, and retail expansion in a remote setting.

Key responsibilities

• Build and own the go-to-market strategy for new products, including target audiences and activation across DTC and retail
• Identify customer needs and market trends through research and data analysis to inform product positioning and value proposition
• Lead each product launch from strategy through execution, ensuring timely delivery of all necessary components

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing, brand, or go-to-market roles, preferably in retail and D2C/omnichannel environments
• Proven track record of managing end-to-end product launches, including retail GTM strategies
• Experience in shaping pricing, margin, and unit economics for new products
• Familiarity with regulatory and health claims in the femtech or healthcare sectors is a plus