Senior Product Marketing Manager

Job Summary

To support a growing product line, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, focusing on branding, positioning, and retail expansion in a remote work environment.

Key responsibilities

• Build and own the go-to-market strategy for new products, including target audiences, positioning, and activation across DTC and retail
• Identify customer needs and market trends through research and data analysis to inform product positioning and value proposition
• Lead product launches from strategy through execution, ensuring alignment with stakeholders and timely delivery of all launch materials

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus
• 5+ years of experience in product marketing or GTM roles, preferably in retail and D2C/omnichannel environments
• Proven track record of managing end-to-end product launches, including branding and commercial rollout
• Experience leading retail GTM strategies and developing trade marketing assets
• Strong analytical skills to interpret data and make data-driven decisions