Senior Product Marketing Manager

Job Summary

To support a high-growth startup focused on women's health, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, encompassing branding, positioning, and retail expansion in a remote work environment.

Key responsibilities

• Build and own the go-to-market strategy for new products, including target audiences, messaging, and activation across DTC and retail
• Conduct customer and market research to identify needs, trends, and competitive opportunities
• Lead product launches from strategy through execution, ensuring timely delivery of all necessary materials and alignment among stakeholders

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing or GTM roles, preferably in retail and D2C/omnichannel environments
• Proven track record of managing end-to-end product launches, including branding and commercial rollout
• Experience in shaping pricing, margin, and unit economics for new products
• Ability to interpret data and make data-driven decisions effectively