Senior Product Marketing Manager
Job Summary
To support a growing product line, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, focusing on branding, positioning, and retail expansion in a remote work environment.
Key responsibilities
- Build and own the go-to-market strategy for each new product, including target audiences, positioning, and launch sequencing
- Identify customer needs and market trends through interviews, surveys, and data analysis to inform product positioning
- Lead each product launch from strategy through execution, ensuring all deliverables are aligned and ready on time
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus
- 5+ years of experience in product marketing or GTM roles, preferably in retail and D2C/omnichannel environments
- Proven track record of owning end-to-end product launches, including branding and commercial rollout
- Experience leading retail go-to-market strategies and developing trade marketing assets
- Able to interpret data and make data-driven decisions regarding pricing and commercial strategies
Complete Job Description
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