Senior Product Marketing Manager

Job Summary

Driving the go-to-market strategy for ServiceNow's Sales CRM, the full-time Senior Product Marketing Manager will manage messaging, sales enablement tools, and competitive intelligence while collaborating with cross-functional teams in a flexible or remote work environment.

Key responsibilities

• Develop and execute go-to-market activation plans in partnership with Sales, Demand Generation, and Field Marketing
• Create and deliver sales enablement tools, including pitch decks and training sessions, to enhance seller effectiveness
• Conduct competitive analysis and build content that equips sales teams to outperform competitors

Required qualifications

• 6+ years of experience in product marketing, sales enablement, or go-to-market strategy
• Proven ability to build and activate go-to-market programs that drive measurable outcomes
• Experience working closely with enterprise sales organizations
• Strong written communication skills and comfort presenting to senior stakeholders
• Bachelor's degree or equivalent experience