Senior Product Marketing Manager

Job Summary

Driving platform strategy and execution, the full-time remote Senior Product Marketing Manager will manage messaging, product launches, and demand generation for Workday's Build platform, ensuring a compelling narrative resonates with enterprise IT decision-makers and customers.

Key responsibilities

• Support messaging and positioning across the Workday Build platform portfolio to maintain narrative consistency
• Lead the full launch motion for new capabilities, managing cross-functional plans and outcomes
• Own the creation and execution of demand generation content to support active campaigns and field programs

Required qualifications

• 4-8 years in product marketing or a closely related go-to-market function
• Experience in enterprise SaaS, developer tools, or data products is preferred
• Strong operational skills with the ability to manage deliverables and review cycles independently
• Demonstrated ability to shift between various tasks and contexts while maintaining precision
• Curiosity about platform and developer tools, with a proactive approach to closing knowledge gaps