Senior Product Marketing Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Product Marketing Manager, responsible for owning the go-to-market strategy for Instacart+, focusing on member acquisition, lifecycle engagement, and differentiated positioning to enhance customer relationships.

Key responsibilities

• Develop and implement the differentiated positioning for Instacart+ to distinguish it from competing offerings
• Collaborate with growth and performance marketing teams to create and optimize messaging frameworks for member acquisition and retention
• Act as the voice of the customer by integrating member insights into product roadmap discussions and ensuring alignment with marketing strategies

Required qualifications

• 8+ years of progressive marketing experience, including 4+ years in product marketing, preferably in a consumer tech environment
• Proven track record of owning go-to-market strategies for subscription or loyalty programs with measurable results
• Strong understanding of subscription marketing mechanics, including member acquisition, engagement, and churn management
• Ability to synthesize consumer research and data into effective positioning and messaging
• Bachelor's degree or equivalent practical experience