Senior Product Marketing Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Product Marketing Manager, responsible for creating and owning the go-to-market strategies for new product launches, including branding, positioning, and retail expansion.

Key responsibilities

• Build and own the go-to-market strategy for new products, including target audiences, positioning, and channel strategy
• Conduct customer and market insights research to identify needs, trends, and competitive whitespace
• Lead product launches from strategy through execution, ensuring alignment and timely delivery of all components

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing, brand, or go-to-market roles, preferably in retail and D2C/omnichannel
• Proven track record of owning end-to-end product launches, including positioning and branding
• Experience leading retail go-to-market strategies and developing trade marketing assets
• Able to interpret data to make data-driven decisions and shape pricing and commercial strategies