Senior Product Marketing Manager

Job Summary

To support a growing product line, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, overseeing branding, positioning, and retail expansion in a remote work environment.

Key responsibilities

• Build and own the go-to-market strategy for new products, including target audiences and channel activation
• Conduct customer and market research to identify needs, trends, and competitive opportunities
• Lead product launches from strategy through execution, ensuring timely delivery of all components

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing, brand, or go-to-market roles, preferably in retail and D2C/omnichannel
• Proven track record of leading end-to-end product launches and developing retail go-to-market strategies
• Experience in shaping pricing, margin, and unit economics for new product launches
• Familiarity with regulatory and health claims, particularly in femtech or healthcare sectors is a plus