Senior Product Marketing Manager
Job Summary
To support a growing product line, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, focusing on branding, positioning, and retail expansion in a remote work environment.
Key responsibilities
- Build and own the go-to-market strategy for new products, including target audiences and activation across DTC and retail
- Conduct customer and market insights research to identify needs, trends, and competitive whitespace
- Lead each product launch from strategy through execution, ensuring all deliverables are ready on time
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus
- 5+ years of experience in product marketing, brand, or GTM roles, ideally across retail and D2C/omnichannel
- Proven track record of owning end-to-end product launches from positioning to commercial rollout
- Experience leading retail GTM for new products and developing trade marketing assets
- Able to interpret data and make data-driven decisions regarding pricing and commercial strategy
Complete Job Description
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