Senior Product Marketing Manager

Job Summary

To support a high-growth startup focused on women's health, the full-time Senior Product Marketing Manager will create and own go-to-market strategies for new product launches, encompassing branding, positioning, and retail expansion in a remote work environment.

Key Responsibilities

• Build and own the go-to-market strategy for new products, including target audiences and launch sequencing
• Conduct customer and market research to identify needs, trends, and competitive whitespace
• Lead product launches from strategy through execution, ensuring timely delivery of all launch components

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing, brand, or go-to-market roles, preferably in retail and D2C/omnichannel environments
• Proven track record of managing end-to-end product launches, including pricing and commercial strategy
• Experience leading retail go-to-market efforts and developing trade marketing materials
• Able to interpret data and make informed, data-driven decisions