Senior Product Marketing Manager

Job Summary

To support a growing product line, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, focusing on branding, positioning, and retail expansion in a remote work environment.

Key responsibilities

• Build and manage the go-to-market strategy for new products, including audience targeting and launch sequencing
• Conduct customer research and market analysis to identify needs and competitive opportunities
• Lead product launches from strategy to execution, ensuring timely delivery of all necessary components

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred
• 5+ years of experience in product marketing or go-to-market roles, particularly in retail and DTC/omnichannel environments
• Proven track record of managing end-to-end product launches, including branding and commercial rollout
• Experience developing retail go-to-market strategies and trade marketing assets
• Able to analyze data and make informed, data-driven decisions