Senior Product Marketing Manager
Job Summary
To support the launch of innovative products, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy, including branding, positioning, and retail expansion, while working remotely with flexible hours.
Key responsibilities
- Build and own the go-to-market strategy for new products, including audience targeting and channel activation
- Conduct customer research and market analysis to identify needs and competitive opportunities
- Lead product launches from strategy through execution, ensuring timely delivery of all launch components
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
- 5+ years of experience in product marketing, brand, or go-to-market roles, preferably in retail and D2C/omnichannel
- Proven track record of end-to-end product launches, including positioning and commercial rollout
- Experience leading retail go-to-market strategies and developing trade marketing assets
- Able to analyze data to inform decision-making and drive cross-functional team collaboration
Complete Job Description
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