Senior Product Marketing Manager

Job Summary

To support a growing product line, the full-time Senior Product Marketing Manager will create and own go-to-market strategies for new product launches, including branding, positioning, and commercial strategy, while working remotely with a flexible schedule.

Key responsibilities

• Build and own the go-to-market strategy for each new product, including audience targeting, positioning, and launch sequencing
• Conduct customer and market insights research to identify needs, purchase drivers, and competitive trends
• Lead product launches from strategy through execution, ensuring alignment across stakeholders and timely delivery of all launch materials

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing or GTM roles, preferably in retail and D2C/omnichannel environments
• Proven track record of owning end-to-end product launches and leading retail GTM strategies
• Experience shaping pricing, margin, and unit economics for product launches
• Ability to analyze data and make data-driven decisions effectively