Senior Product Marketing Manager
Job Summary
To support a high-growth startup focused on women's health, the full-time Senior Product Marketing Manager will create and own the go-to-market strategies for new product launches, encompassing branding, positioning, and retail expansion in a remote work environment.
Key responsibilities
- Build and own the go-to-market strategy for new products, including target audiences, positioning, and launch sequencing
- Conduct customer and market insights research to identify needs, trends, and competitive opportunities
- Lead each product launch from strategy through execution, ensuring timely delivery of all necessary components
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus
- 5+ years of experience in product marketing, brand, or go-to-market roles, preferably in retail and D2C/omnichannel
- Proven track record of owning end-to-end product launches, including retail go-to-market strategies
- Experience shaping pricing, margin, and unit economics for new product launches
- Ability to interpret data and make data-driven decisions effectively
Complete Job Description
The complete job description is available to members. Premium membership includes:
Full access to 40,384 remote jobs from human-vetted companies, updated daily
Resume Builder - AI-powered tool to craft, enhance, and tailor your resume to a specific job
Twice-monthly live group coaching and the full Remote Career Center
20% member discount on Career Services
Backed by a 30-day money-back guarantee
Company Company Name
Headquarters Headquarters
Founded Founded
Website
The company description is available to members. Go Premium for full access to every job and company profile in our remote jobs database, backed by a 30-day money-back guarantee.
