Senior Product Marketing Manager
Job Summary
To support new product launches, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy, including branding, positioning, and commercial rollout, while working remotely with flexible hours.
Key responsibilities
- Build and own the go-to-market strategy for new products, including audience targeting and channel activation
- Conduct customer and market research to identify needs, trends, and competitive opportunities
- Lead product launches from strategy through execution, ensuring alignment and timely delivery of all components
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
- 5+ years of experience in product marketing or go-to-market roles, preferably in retail and D2C/omnichannel
- Proven track record of owning end-to-end product launches, including positioning and branding
- Experience in developing retail go-to-market strategies and scaling products across various channels
- Able to interpret data and make data-driven decisions regarding pricing and commercial strategies
Complete Job Description
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