Senior Product Marketing Manager
Job Summary
To support product launches in a high-growth environment, the full-time remote Senior Product Marketing Manager will create and own go-to-market strategies, define product positioning, and lead retail expansion efforts for new products in the hormonal health sector.
Key responsibilities
- Build and own the go-to-market strategy for new products, including audience targeting, messaging, and activation across DTC and retail channels
- Conduct customer and market research to identify needs, trends, and competitive opportunities
- Lead product launches from strategy through execution, ensuring alignment across teams and timely delivery of all launch components
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
- 5+ years of experience in product marketing or go-to-market roles, preferably in retail and D2C/omnichannel environments
- Proven track record of managing end-to-end product launches, including positioning, branding, and commercial rollout
- Experience developing retail go-to-market strategies and scaling products across various channels
- Ability to analyze data and make informed, data-driven decisions regarding pricing and commercial strategy
Complete Job Description
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