Senior Product Marketing Manager
Job Summary
To support product launches in a high-growth startup, the full-time Senior Product Marketing Manager will create and own go-to-market strategies, define product positioning, and lead retail and omni-channel scaling efforts in a remote environment.
Key responsibilities
- Build and own the go-to-market strategy for new products, including target audiences and activation across DTC and retail
- Conduct customer research and market analysis to identify needs, trends, and competitive opportunities
- Lead product launches from strategy through execution, ensuring timely delivery of all launch-related materials
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
- 5+ years of experience in product marketing or GTM roles, preferably in retail and D2C/omnichannel sectors
- Proven track record of managing end-to-end product launches, including positioning and branding
- Experience developing retail GTM strategies and scaling products across various channels
- Able to interpret data to make informed, data-driven decisions regarding pricing and commercial strategy
Complete Job Description
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