Senior Product Marketing Manager

Job Summary

To support new product launches, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy, including branding, positioning, and retail expansion, while working remotely with flexible hours.

Key responsibilities

• Build and own the go-to-market strategy for new products, including target audiences and activation across DTC and retail
• Identify customer needs and market trends through research and data analysis to inform product positioning
• Lead product launches from strategy through execution, ensuring alignment and timely delivery of all components

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing or GTM roles, preferably in retail and D2C/omnichannel environments
• Proven track record of managing end-to-end product launches, including branding and commercial rollout
• Experience in defining pricing, margin, and unit economics for new product launches
• Ability to interpret data and make data-driven decisions effectively